Monday, May 7, 2018

Evaluating Kohl’s Strong Holiday-Season Sales Performance


Analyst Chuck Grom is a managing director at Gordon Haskett Research Advisors. A regular commentator on financial matters, Chuck Grom recently was featured in Reuters discussing the strong performance of Kohl’s Corp. in the 2017 holiday season. 

Between November and December 2017, Kohl’s posted an impressive 6.9 percent increase in same-store sales, its best holiday performance in 36 months. Store activity checks by research company Retail Metrics also indicate that Kohl’s was one of the most visited department chains in the country during that period. 

Kohl’s sales performance was higher than the 1-4 percent increases reported by JCPenney and Macy’s. According to analysts, this good showing was attributable to the company’s shifting business model away from shopping malls to stand-alone department stores. The performance also follows a revamp of the retailer’s beauty departments, an increased space allocation for Under Armour sporting goods, and a partnership with Amazon for its smart home products.